Tour & Trips

Emotions of sea, art and nature

A holiday in Versilia means pleasant days on the beach, laying in the sun or wandering the seafront of Lido di Camaiore.

This might be the scene you imagine, but it doesn’t have to end there: you can take hikes in the heart of nature, discover some exciting art or luxury shopping in designer boutiques. Lose your way in the thick woods of the Garfagnana, at the top of the alpine peaks or in some of the most charming villages in Italy.


The deepest of greens

The real lungs of Tuscany, the region of Garfagnana combines villages impervious to time with dense forests of untouched nature. Enchanting castles, medieval fortresses and ancient churches dot the endless green acres in a mosaic that calls out to be explored. The area of Garfagnana holds endless breath-taking surprises, with landscapes you might not expect to find in Tuscany. Like the Botri Ravine which has all the features of a canyon, dug out by the torrents that flow through the narrow gorge. Or the Grotta del Vento, inlaid with stalactites and stalagmites, lakes with crystallized waters and small underground streams.

Apuan Alps

On the roof of Tuscany

The Apuan Alps are silhouetted by the silent guardians of the Versilia valley: the remarkable peaks give the landscape brushstrokes of ineffable beauty. From antiquity, art has been written in the destiny of these giants with their white marble walls. The noble marble which gave itself up to form some of the greatest masterpieces in the world came from here, like the Pantheon in Rome and the sublime Pietà by Michelangelo. To fully immerse yourself in Tuscan nature, stroll through the Regional Park of the Apuan Alps, a UNESCO World Heritage Site of surprising landscapes. Fossils, minerals, rocks and marbles are set into the brilliant mountain vegetation: this is a show as rare as it is precious.

Forte dei Marmi

Shopping & nightlife

Forte dei Marmi stands out for the sense of exclusivitythat pervades it, from the streets embellished by elegant boutiques, to the bohemian cafes of the town centre, to the very essence of the sea which permeates down from the Fort. This Fort has always had a privileged connection with thinkers, footballers and celebrities who, as early as the twentieth century, considered it a safe haven to escape the humdrum. In Forte dei Marmi many cultures met, fashionsand trends were born, the philosophy of “the good life” found a natural reason for being. Spend a day at the Fort: breathe in the sophisticated allure, walk along the pier on the mesmerizing sea, and give in to the most exclusive nightlife when the sun goes down.

Marina di Pietrasanta

Relaxation guaranteed

Marina di Pietrasanta is synonymous with relaxing and doing “sweet nothing”. That could be because of the over 100 serviced areas along 5km of beachesas well as the refreshingly cool Parco della Versilianathat is spread across thick shaded avenues. The equipped facilities are the kingdom of families and couples who want nothing more than to bask in the sun, the park is a green oasis in which to walk, get lost in the pages of a book or pedal away the day. For a dip into culture, check out some events at the La Versiliana Festival, which includes debates, book presentations and philosophical discussions.


The refined lady of the sea

Viareggio is certainly the most aristocratic town in Versilia: cascades of fashion boutiques, elegant cafés and Art Nouveau architecture embellish its centre. The well-kept beachesand romantic atmosphere make it one of the most popular seaside resorts in Tuscany.

In the evening, when heels replace flip-flops, Viareggio changes its look: glamorous aperitifs, high-class restaurants and exclusive clubs are the perfect spots for high-flying summer nights.Not to mention the most anticipated event of the year: the colourful Carnival, with an extravagant parade of allegorical floats that reflect current events and politics.

Lido di camaiore

D’Annunzio’s Romantic Refuge

Lido di Camaiore has a charm all of its own and interesting but harmonious contrasts. On one side of this Versilian town there’s the immense sea, marked by 4 km of white, soft beaches, and on the other there are the gentle hills with fresh expanses of grass. Behind, the majestic Apuan Alps with their familiar, homely atmosphere, feeling like a mountain resort. This was the landscape, so rare and precious, that fascinated Italian writer Gabriele D'Annunzio, when he chose Lido di Camaiore as his love nest for escapes with his mistress, the actress Eleonora Duse.

In between afternoons on the beach and trips into the hills, take a stroll in the centre of Lido di Camaiore and immerse yourself in Versilia’s very own Dolce Vita.